The assignment
For SINELCO.
This niche product of natural hair fibers is a solution to a sensitive problem; create an appropriate, contemporary packaging as well as a brand image that creates impact and a lot of attention was the assignment. We want to be seen in the trade magazines and on fairs.
Realisation
After proper thought it was decided not to go for an emotional approach but to use humor in our communication. For the campaign images a professional photoshoot was organised with cat and model. De packaging is classy and stands out as a cosmetic product.
