The assignment
For Pro-Duo.
An ammonia free permanent hair coloration, a high tech formula brought as natural as possible. Create a complete assortment for the professional hairdresser, that requires next to his traditional color service a high quality range of ammonia free colors.
Realisation
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– Desk research
– Formulation briefing – assembling the assortment
– Create brand identity
– Packaging creation
– Colour chart creation
– Merchandising
– Training for sales
– Launch event with show
