The assignment
For SINELCO.
Create a new professional brand of high quality hairdresser cissors at an affordable price with a premium look. The hairdresser should be able to find exactly what he wants in terms of quality, sizes and offering him limitless creativity.
Realisation
Together with a specialist in hairdressing scissors we first decided what we needed in assortment, which models and in what material. Multiple possible producers were screened and extensive product tests were performed to find who could meet our target. In parallel we worked with the graphic designers to make sure the quality and craftmanship of the product was also clearly presented in all other ways. For the designed, custom made wooden box the right suppliers was found. A certificate and after sales services were installed to offer the customer optimal service. A practical and attractive showcase were designed and build to create the optimale sales environment. A leaflet and website made it all complete.
